Latané and Darley

Latané and Darley conducted influential research on bystander behavior, particularly in emergencies. They found that the presence of others can inhibit an individual's willingness to help, a phenomenon known as the "bystander effect." When more people are present, individuals may assume someone else will take action or may feel less personal responsibility. Their studies revealed that factors such as social influence and diffusion of responsibility play crucial roles in whether a person intervenes in a crisis. This research highlights important insights into human behavior and the social dynamics that affect emergency response.