Kynetic

Kynetic is a digital commerce company that owns and operates several popular online brands and sports ventures, like Fanatics, which sells licensed sports merchandise, and running the e-commerce platforms for major leagues like the NFL and NBA. It focuses on using technology and data to innovate and efficiently manage the sale of products and experiences related to sports and entertainment. Essentially, Kynetic helps connect fans with their favorite teams and players through seamless online shopping and digital services, leveraging data and technology to grow and support sports-related commerce.