Kundenbindung

Kundenbindung, or customer loyalty, refers to the efforts a business makes to keep existing customers coming back over time. It involves building trust, providing excellent service, and offering value, so customers prefer to choose that company rather than competitors. Strong Kundenbindung results in repeat business, positive word-of-mouth, and long-term success for the company. Strategies can include personalized experiences, loyalty programs, quality products, and responsive support. Ultimately, it’s about creating a relationship where customers feel valued and satisfied, encouraging ongoing engagement and mutual benefit.