Kretzmann and McKnight

Kretzmann and McKnight are experts in community development who emphasize building on the strengths and assets of a community rather than focusing solely on its problems. They argue that every community has valuable resources, skills, and relationships that can be leveraged to promote growth and problem-solving. Their approach encourages residents and organizations to identify and mobilize these assets, fostering collaboration, resilience, and sustainable development. This asset-based approach contrasts with deficit models, highlighting the importance of recognizing and empowering what communities already possess to create positive change.