KPMG Customer Loyalty Index

The KPMG Customer Loyalty Index (CLI) measures how likely customers are to stay with a company, recommend it to others, and feel satisfied with their experience. It helps businesses understand their customer loyalty and identify areas for improvement. By analyzing customer feedback, the CLI provides insights into overall brand perception, trust, and engagement. A higher index indicates strong customer loyalty, which usually leads to repeat business and positive word-of-mouth, while a lower score can highlight issues needing attention to enhance customer relationships and business growth.