KPI

A KPI, or Key Performance Indicator, is a measurable value that shows how effectively an individual, team, or organization is achieving a specific goal. Think of it as a health check: it helps gauge progress and determine whether strategies are working. For example, a sales team might track the number of new customers as a KPI, while a website might measure visitor bounce rate. KPIs provide focus, guiding decision-making and efforts toward desired outcomes, ensuring resources are aligned with priorities. They are essential tools for monitoring success and driving continuous improvement.