Kotter's Change Management Model

Kotter's Change Management Model is a step-by-step approach to successfully implement change within an organization. It starts by creating a sense of urgency to motivate change, then forming a guiding team to lead it. Next, it develops a clear vision and communicates it effectively. The model emphasizes empowering employees to act on the vision, generating short-term wins to build momentum, and consolidating gains to address remaining obstacles. Finally, it anchors the new approaches into the organization’s culture for lasting success. Overall, the model provides a structured way to manage change smoothly and sustainably.