Kotler's Marketing

Kotler’s Marketing concept emphasizes understanding and satisfying customer needs effectively. It involves analyzing market opportunities, creating value through products or services, and communicating benefits clearly. The goal is to build strong relationships by delivering the right offerings to the right people at the right time, ensuring mutual benefit. This approach combines research, innovation, and strategic planning to meet consumer desires while achieving business growth, all rooted in a customer-centered mindset. It highlights the importance of understanding markets deeply and leveraging this knowledge to create competitive advantages.