Kotler's Four P's

Kotler’s Four P’s are essential elements for marketing a product or service. They are: Product (what you’re offering, including quality and features), Price (how much it costs and pricing strategies), Promotion (how you advertise and communicate with potential customers), and Place (where and how the product is sold). These factors work together to meet customer needs, stand out in the market, and achieve business goals. By managing each P effectively, companies can craft a balanced marketing approach that attracts customers and drives sales.