Kotler's 10-step Marketing Plan

Kotler's 10-step Marketing Plan is a structured approach to creating a successful marketing strategy. It starts with understanding your market and customers, setting clear goals, and analyzing competitors. Then, you develop your unique value proposition and design your marketing mix (product, price, place, promotion). Next, you implement your plan, monitor results, and adjust as needed. This process ensures a focused, data-driven approach to reaching your target audience effectively and achieving your business objectives.