Kotler-Pfoertsch Model

The Kotler-Pfoertsch Model is a strategic framework that helps companies understand and develop their positioning in the market, especially for complex or high-value products and services. It emphasizes aligning marketing efforts around the company's unique value proposition, target customers, and competitive environment. The model guides businesses to clarify their core offering and communicate it effectively to stand out. By doing so, companies can build strong brand identities and attract the right customers, ensuring their marketing strategies are consistent and targeted for maximum impact.