Kotler Marketing Framework

The Kotler Marketing Framework is a strategic approach developed by Philip Kotler that guides businesses in creating effective marketing plans. It emphasizes understanding the customer’s needs, defining a target market, and offering a compelling value proposition. The framework involves analyzing the 4 Ps—Product, Price, Place, and Promotion—to develop a comprehensive marketing mix. It also encourages continuous market research, segmentation, and positioning to differentiate the brand competitively. Overall, it helps organizations align their offerings with customer desires, fostering stronger relationships and sustainable growth.