KOL (Key Opinion Leader)

A Key Opinion Leader (KOL) is an individual recognized for their expertise and influence within a specific industry or field. They are often trusted sources of information, shaping opinions and decisions among their followers or peers. KOLs can be specialists, professionals, or influencers whose insights impact product perceptions, industry trends, or public awareness. Companies often collaborate with KOLs to promote products, gather feedback, or validate ideas, leveraging their credibility to reach targeted audiences effectively. Their role is essential in bridging expert knowledge with broader communities, guiding informed choices and fostering trust.