Klaus Meyer

Klaus Meyer is a renowned researcher and professor specializing in international business and marketing. He focuses on how companies expand into new markets, particularly in Africa and emerging economies. Meyer studies strategies for global growth, cross-cultural management, and the challenges firms face when entering diverse markets. His work helps organizations understand how to adapt their practices to different cultural and economic contexts, improving their chances of success abroad. As an academic, he has published extensively and teaches future business leaders about navigating the complexities of international expansion.