Kinkō (Jōdo Shinshū sect)

Kinkō is a practice within the Jōdo Shinshū sect of Pure Land Buddhism that emphasizes recitation of the nembutsu—"Namu Amida Butsu," meaning "I take refuge in Amida Buddha"—as a means to attain rebirth in the Pure Land. It encourages earnest, heartfelt repetition of this phrase, viewing it as a way to express faith and invoke Amida Buddha’s compassionate vow to save all beings. Kinkō emphasizes sincere devotion and trust in Amida’s compassion, making spiritual practice accessible and focused on reliance upon Amida’s vows rather than elaborate rituals or scholarly study.