Kim Skildum-Reid (Author)

Kim Skildum-Reid is an expert in sponsorship and brand partnerships, known for her insights into how companies can effectively engage with audiences through sponsorships. She has authored books and conducted extensive research on the topic, helping brands and organizations enhance their marketing strategies through strategic alliances. Skildum-Reid emphasizes the importance of creating meaningful partnerships that deliver value to both sponsors and their audiences. Her work guides businesses in optimizing their sponsorship investments, ensuring that both parties achieve their goals while building strong, lasting connections with consumers.