"Killing Marketing"

"Killing Marketing" refers to a strategic shift where traditional marketing efforts are redesigned to directly generate revenue rather than simply promoting products or brand awareness. Instead of viewing marketing as a cost center, this approach repurposes it into a profit-generating activity by creating valuable, paid content and experiences that attract and convert customers. Essentially, it transforms marketing from a support function into a revenue driver, aligning marketing initiatives directly with business goals, and emphasizing measurable financial outcomes over traditional branding metrics.