Kiki

Kiki is a psychological concept originating from a part of Carl Jung’s work, often associated with the "Kiki" and "Taki" experiment by psychologist David Rosenberg. It refers to the tendency for individuals to associate certain sounds or words with specific traits, such as “Kiki” being linked to sharp, jagged images or personalities. Typically, people associate “Kiki” with something energetic or edgy and “Taki” with softer, rounded qualities. This phenomenon reveals how our perceptions of language and sound influence our interpretation of personality and aesthetics, highlighting the deep connection between sensory experiences and mental associations.