
Keyword density
Keyword density refers to the percentage of times a specific word or phrase appears in a piece of content relative to the total words. It helps assess how often a particular keyword is used, which can influence search engine ranking. Ideally, keywords should be incorporated naturally without overuse, as too high a density may be seen as keyword stuffing and can harm SEO. Maintaining an appropriate keyword density ensures the content remains relevant and readable for users while signaling to search engines the primary topic of the page.