key opinion leaders (KOLs)

Key Opinion Leaders (KOLs) are respected experts in their fields, such as medicine, science, or technology, who influence others through their knowledge and experience. They often have a proven track record of success and are trusted sources of information for peers, organizations, or the public. KOLs help shape opinions, guide practices, and inform decision-making by sharing their insights and research. Their influence is valuable in advancing knowledge, promoting innovative products, or guiding industry standards, making them essential in fields where expert validation impacts progress and adoption.