Kevin Lane Keller (Marketing Professor)

Kevin Lane Keller is a prominent marketing professor known for his expertise in brand management and consumer psychology. He has significantly influenced how businesses understand and build strong brands. Keller developed the Customer-Based Brand Equity (CBBE) model, which illustrates how brand value is shaped by consumer perceptions. His work emphasizes the importance of effectively communicating a brand's identity and creating meaningful connections with consumers. As an author and researcher, Keller's insights help companies strategically manage their brands to foster loyalty and drive business success.