Kevin Lane Keller (Branding Expert)

Kevin Lane Keller is a renowned branding expert known for his work on brand equity, which refers to the value a brand adds to a product. He developed the Customer-Based Brand Equity (CBBE) model, emphasizing that a brand's strength lies in how consumers perceive and relate to it. His research helps businesses understand the factors that influence consumer preferences and loyalty. Keller has authored several influential books on marketing and branding, making significant contributions to the field and helping companies build strong, successful brands that resonate with customers.