Kerry Packer's Cricket Revolution

Kerry Packer's Cricket Revolution, initiated in the late 1970s, transformed cricket by introducing televised matches and commercial broadcasting rights. Packer’s company, World Series Cricket, professionalized the sport, featuring innovative changes like colored uniforms, night games, and enhanced coverage, making cricket more entertaining and accessible to a wider audience. This revolution increased revenues, sparked global popularity, and set new standards for broadcasting sports. It also shifted the sport from amateur to commercially-driven professionalism, fundamentally changing how cricket is played, watched, and marketed worldwide.