Kent Berridge

Kent Berridge is an influential neuroscientist known for his research on the brain's reward system and the nature of motivation and pleasure. He has contributed significantly to understanding how certain brain pathways govern our desires, feelings of pleasure, and the drive to seek rewards, such as food or social interactions. His work distinguishes between "wanting" and "liking," emphasizing that the brain's reward mechanisms can trigger cravings even in the absence of enjoyment. Berridge's findings have implications for understanding addiction, hunger, and various psychological conditions, providing insights into human behavior and emotion.