Kenneth K. Smith (negotiation expert)

Kenneth K. Smith is a renowned negotiation expert known for his research on how people make decisions during negotiations. He emphasizes the importance of understanding the psychological factors that influence negotiators, such as perceptions of fairness, risk, and how options are framed. Smith's work helps individuals and organizations develop strategies to reach mutually beneficial agreements, manage conflicts, and improve overall negotiation effectiveness by focusing on human behavior and cognitive biases. His insights assist in creating more collaborative and productive negotiation processes across various settings.