Kenneth French

Kenneth French is an influential figure in finance and economics, best known for his work on asset pricing and investment strategies. He co-developed the Fama-French three-factor model with Eugene Fama, which enhances the Capital Asset Pricing Model by including factors like size and value in explaining stock returns. This model suggests that smaller companies and those with lower valuations tend to outperform the market. French has also contributed significantly to research on market efficiency and behavioral finance, shaping the understanding of how markets operate and how investors behave. His work is widely cited in both academic and practical finance.