Keller's model of organizational change

Keller's model of organizational change describes a step-by-step process companies go through when adapting to new circumstances or improving. It starts with recognizing the need for change, then developing a plan, implementing that plan carefully, and finally making adjustments as needed. The model emphasizes clear communication, engaging all levels of the organization, and managing resistance to change. By following these steps, organizations can transition smoothly, minimize disruptions, and ensure that the change achieves its intended goals effectively.