Keller Fay Group

The Keller Fay Group is a market research company that specializes in studying consumer conversations about brands and products. They analyze how, where, and what people talk about in everyday discussions—whether online or in person—to help businesses understand public perception and word-of-mouth influence. By tracking these conversations, Keller Fay provides insights into brand reputation, customer opinions, and social trends, enabling companies to develop more effective marketing strategies. Their work helps brands connect better with consumers by understanding real, authentic conversations that shape perceptions and purchasing decisions.