"Keep Calm and Carry On" poster

The "Keep Calm and Carry On" poster was created during World War II by the British government to boost morale amid wartime stress and uncertainty. Its message encourages resilience and maintaining composure in difficult situations. The design, featuring bold text and a simple crown, aims to reassure citizens that staying calm and continuing with daily life can help overcome adversity. Over time, it has become an iconic symbol of endurance and steadiness, often used in modern contexts to inspire perseverance during challenging circumstances.