Kathleen M. Eisenhardt

Kathleen M. Eisenhardt is a respected organizational scholar known for her research on how companies innovate, make strategic decisions, and compete in fast-changing environments. Her work often focuses on how organizations can effectively operate in uncertain and dynamic markets by using simple, flexible strategies rather than complex plans. She has contributed influential ideas such as "strategic decision-making in real-time" and the concept of "simple rules" that guide effective organizational behavior. Her insights help businesses adapt quickly and succeed in competitive, unpredictable conditions.