Kasperson Risk Communication

Kasperson Risk Communication is a framework that focuses on how information about risks—like health or environmental hazards—is shared between experts, authorities, and the public. It emphasizes transparency, understanding different perspectives, and building trust to ensure people are well-informed and can make safe decisions. Effective risk communication considers cultural, social, and emotional factors, aiming to reduce fear and misunderstandings while promoting cooperation and informed choices during emergencies or complex issues.