Kaplan, Robert S.

Robert S. Kaplan is a respected expert in management and accounting, known for developing tools that help organizations measure and improve performance. He co-created the Balanced Scorecard, a strategic planning and management method that aligns business activities with vision and tracks progress through multiple perspectives, such as finances, customers, internal processes, and learning. His work emphasizes the importance of balancing financial and non-financial measures to make informed decisions, enhance strategic clarity, and achieve long-term success. Through his research and writings, Kaplan has significantly influenced how organizations assess and manage their performance.