Kaplan-Norton (Balanced Scorecard)

The Kaplan-Norton Balanced Scorecard is a strategic management tool that helps organizations measure their performance from four key perspectives: financial results, customer satisfaction, internal processes, and learning and growth. Rather than focusing solely on financial gains, it provides a balanced view of how well a company is doing overall and guides decision-making to improve long-term success. By tracking specific goals in each area, organizations can align their activities with their vision and strategy, ensuring they grow sustainably and efficiently.