Kantar Group

Kantar Group is a global data and consulting company that specializes in understanding consumer behavior, market trends, and brand performance. They gather and analyze information from surveys, research, and data analytics to help businesses make informed decisions about marketing, product development, and growth strategies. With a presence in many countries, Kantar provides insights that enable companies to better meet customer needs, improve their offerings, and stay competitive in their industries. Their services support clients across various sectors, including retail, media, and healthcare, by translating complex data into actionable strategies.