Kantar (gaming analytics)

Kantar in gaming analytics is a company that gathers and analyzes data related to how people play video games—such as player habits, game preferences, and market trends. By collecting this information from various sources, Kantar helps game developers, publishers, and industry stakeholders understand player behaviors and market dynamics. This insight enables them to make informed decisions about game design, marketing strategies, and product development, ultimately enhancing player engagement and business success. In essence, Kantar provides valuable data-driven insights to improve the gaming experience and guide industry growth.