Kahneman & Tversky

Kahneman and Tversky are psychologists known for their research on how people make decisions and perceive risks. They discovered that humans often rely on mental shortcuts, which can lead to systematic biases and errors—like overestimating rare dangers or sticking to familiar choices even when better options exist. Their work highlights that our thinking is influenced by intuitive, emotional responses rather than solely rational analysis. This insight has significantly shaped behavioral economics and psychologists' understanding of human decision-making, showing that our choices are shaped by cognitive biases, not just logic.