Kahneman and Tversky (Daniel Kahneman, Amos Tversky)

Kahneman and Tversky are renowned psychologists who studied how people make decisions and often deviate from rational thinking. They identified cognitive biases and heuristics—mental shortcuts—that influence judgments. Their work revealed that our choices are shaped by patterns like loss aversion (fearing losses more than valuing gains) and framing effects (decisions changing based on how options are presented). Their research helps explain everyday mistakes in decision-making, impacting fields like economics, medicine, and policy, and earned Kahneman the Nobel Prize in Economic Sciences in 2002.