Kahneman and Tversky

Daniel Kahneman and Amos Tversky were psychologists renowned for their work on decision-making and human judgment. They studied how people often rely on mental shortcuts, called heuristics, which can lead to biases and errors in reasoning. Their research revealed that humans don’t always think logically or rationally; instead, emotions, intuitions, and cognitive shortcuts influence choices, sometimes leading to flawed decisions. Their insights have significantly impacted economics, psychology, and behavioral sciences, highlighting the ways our minds can be predictably biased—challenging traditional ideas of human rationality.