K-beauty (Korean Beauty)

K-beauty, or Korean Beauty, refers to skincare and cosmetic practices originating from South Korea, known for innovative products, đa-layered routines, and a focus on skin health. It emphasizes preventive care, hydration, and achieving a natural, glowing complexion through steps like cleansing, exfoliating, toning, and moisturizing, often incorporating unique ingredients like snail mucin and fermented extracts. K-beauty brands prioritize high-quality ingredients, effective formulations, and appealing packaging. The approach promotes overall skin wellness, blending traditional techniques with modern science, and has gained global popularity for its effective, accessible, and aesthetically appealing products.