Jules Chéret

Jules Chéret was a French artist and lithographer known as the father of modern poster art. Active in the late 19th century, he revolutionized advertising with colorful, lively posters that combined bold graphics and elegant typography. His work captured the spirit of Parisian life and nightlife, making promotional posters appealing and accessible. Chéret's innovative techniques helped elevate the poster from mere advertisement to a respected art form, influencing future graphic design and commercial art. His vibrant style and mastery of color and composition made his posters iconic symbols of French culture during that era.