Juice Products Association (JPA)

The Juice Products Association (JPA) is a trade organization that represents companies involved in producing and selling fruit juice and juice drinks. It advocates for industry interests, promotes high-quality product standards, and provides members with research, education, and resources. The JPA also works to ensure transparency and confidence in juice products by supporting accurate labeling and safety practices, helping consumers make informed choices. Overall, it serves as a central body to support the growth and integrity of the juice industry.