Judith B. Barczak

Judith B. Barczak is a distinguished professor and expert in innovation and new product development. She has worked extensively in academia and industry, helping organizations improve how they create and bring new products and ideas to market. Her research focuses on understanding the best practices for fostering creativity, managing innovation processes, and successfully launching new offerings. With a background in engineering and business, she provides valuable insights to companies seeking to stay competitive through innovative strategies.