journeys

Journeys refer to the experiences or processes involved in moving from a starting point to a destination, whether physically, digitally, or metaphorically. They encompass the steps, interactions, and emotions encountered along the way. For example, a customer journey maps out how someone interacts with a business, from initial awareness to purchase and beyond. Understanding journeys helps organizations improve experiences by identifying pain points and opportunities for better engagement. Essentially, it’s about recognizing and improving the path someone takes to achieve a goal, ensuring that process is smooth, meaningful, and efficient.