journey maps

A journey map is a visual tool that shows the steps a person takes when interacting with a product, service, or brand. It highlights their experiences, feelings, and potential pain points along the way. By mapping out this process, organizations can better understand customer needs, identify areas for improvement, and design more intuitive, satisfying experiences. Essentially, it’s like a detailed walk-through that helps businesses see things from the customer’s perspective, ensuring they can create more effective and empathetic interactions.