Journey Mapping Toolkit

A Journey Mapping Toolkit is a collection of tools and methods used to understand and visualize a customer's experience with a product or service. It helps identify each step a customer takes, their feelings, needs, and pain points throughout the process. By mapping these interactions, organizations can see where improvements are needed, enhance customer satisfaction, and create smoother, more effective experiences. Think of it as a guide to seeing things from the customer's perspective, enabling better design and delivery of services that truly meet their expectations.