Journal of the Academy of Marketing Science

The Journal of the Academy of Marketing Science is a respected academic publication that publishes research on marketing theories, strategies, and consumer behavior. It serves as a platform for scholars and professionals to share insights, advances, and empirical studies that deepen understanding of how marketing works. The journal covers topics like branding, advertising, digital marketing, and customer relationships, aiming to advance knowledge and best practices in the field. It is valued for its rigorous review process and contribution to both academic research and practical applications in marketing.