Journal of Retailing

The Journal of Retailing is a scholarly publication that publishes research and analysis related to commerce, shopping behaviors, and retail strategies. It provides insights into how retailers operate, how consumers make purchasing decisions, and trends shaping the retail industry. The journal is used by academics, industry professionals, and policymakers to understand best practices, innovations, and challenges in retailing. Its goal is to advance knowledge in retail management, marketing, and consumer behavior, ultimately helping businesses improve their operations and better serve customers.