Journal of Brand Management

The Journal of Brand Management is an academic publication that focuses on research related to brands, branding strategies, and consumer perceptions. It explores how companies build, maintain, and adapt their brands to connect with customers and stand out in the market. The journal includes studies, case analyses, and insights from marketing professionals to advance understanding of brand-related issues. Its goal is to provide valuable knowledge for academics, marketers, and business leaders interested in effective branding practices and brand development.