Joseph S. Nye

Joseph S. Nye is a prominent American political scientist known for developing the concept of "soft power," which refers to a country's ability to influence others through culture, values, and diplomacy rather than military or economic force. He has served as a Harvard professor and advised U.S. government leaders. Nye's work emphasizes the importance of cooperation, reputation, and attraction in international relations, highlighting how countries can shape global outcomes through persuasion and shared interests rather than coercion. His ideas underscore the evolving nature of power in an interconnected world.