Josef Müller-Brockmann

Josef Müller-Brockmann was a Swiss graphic designer and educator renowned for his work in developing grid-based, minimalist design. His approach emphasized clarity, balance, and order, making visual communication effective and aesthetically pleasing. As a pioneer of the Swiss Style or International Typographic Style, he influenced modern design with his systematic methods and use of clean typography. His principles are still widely taught and applied today, shaping how designs convey messages clearly and efficiently.